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Privacy Policy

How your personal information is handled when you use BAM Service Desk — the AI chat service desk operated by Bizzfo (Pty) Ltd — through the app, the web or any support channel.

1. Who we are

BAM Service Desk (“BAM”) is an AI chat service desk operated by Bizzfo (Pty) Ltd, a South African company (“we”). Businesses (“the business”) use BAM to support their own customers — through the BAM Service Desk app for Android, bamservicedesk.com and the business’s own desk addresses, web chat on their websites, WhatsApp and email.

Under the Protection of Personal Information Act, 2013 (POPIA), the business whose desk you contact decides why your information is used and is responsible for it; we process it on the business’s behalf to run the service. Where you contact Bizzfo’s own support desk, Bizzfo is the responsible party. This policy explains how BAM handles your information; the business may have its own privacy policy too.

2. Information we collect

  • Account details — your name, email address, cell number, business and store, and your role.
  • Support conversations — the messages, photos, screenshots, files and voice notes you send, and the replies you receive.
  • Tickets — the support tickets you open or that are opened for you, with their comments and attachments.
  • Device information — a push-notification token so the app can alert you, and basic technical logs (IP address, browser or app version, time of request) used to keep the service secure and working.
  • Feedback — ratings you give a conversation or help article.

3. How we use it

  • To sign you in and recognise you when you contact the business, on any channel.
  • To answer your questions, fix problems and follow up on your tickets.
  • To send you notifications about your conversations and tickets.
  • To help the business measure and improve its support — response times, service levels, and gaps in its help articles.
  • To protect the service and meet our legal obligations.

4. The AI assistant

BAM’s AI assistant answers many questions automatically, using the business’s own help articles. To do that, the text of your message — and, for voice notes, the audio, which is converted to text — is sent to our AI provider, OpenAI, to generate a reply. A person from the business’s support team can take over at any time, and you can always ask for one. Your conversations are not used to advertise to you.

5. Who we share it with

We do not sell your personal information. Your information is available to the business whose desk you contact and its support staff. Beyond that, we share it only with service providers that run parts of BAM for us, under their own security and confidentiality commitments:
  • Amazon Web Services (Cape Town region) — hosting, database, file storage and email delivery.
  • OpenAI — the AI assistant and voice-note transcription.
  • Meta (WhatsApp) — when you message a business on WhatsApp.
  • Google Firebase — delivering push notifications to the app.

Some of these providers process information outside South Africa. Where they do, we rely on their contractual data-protection commitments, as POPIA requires. We may also disclose information where the law requires it.

6. Security

Information is encrypted in transit (HTTPS). Files you upload are kept in private storage and are only viewable by you and the business’s support team. Access to BAM requires signing in, and each business’s desk is kept separate — support staff see only the conversations of the desk they work on.

7. How long we keep it

Your account and support history are kept for as long as you are a customer of the business, so it can see the full story when you get in touch again, or until the business stops using BAM. When your account is closed it is deleted or anonymised, except where records must be kept longer by law.

8. Your rights and deleting your account

You may ask to see, correct or delete your personal information, or object to how it is used. To do so — including to delete your BAM account and its data — ask in the app’s support chat or contact the business whose desk you use. You can also email us at support@bizzfo.co.za from the address on your account and we will action it with the business. You may also complain to the Information Regulator of South Africa (inforegulator.org.za).

9. Cookies

BAM uses a sign-in cookie to keep you logged in and a small number of settings (such as light or dark theme) stored on your device. We do not use advertising cookies.

10. Children

BAM is a business support tool and is not intended for anyone under 18.

11. Changes and contact

We will update this page if our practices change. Questions? Email support@bizzfo.co.za or call 021 001 5010.

Last updated 26 September 2026